Elementor Page Builder for Landing Pages

When working with clients we found that many of them build their websites in WordPress and create sales landing pages and funnels on platforms such as Lead Pages, Unbounce and Instapage. These landing page platforms are very popular because they make building sales pages super easy. All of these services provide templates which you can use to customize your design and message.

Landing Page Platforms Are Expensive

These landing page platforms are expensive. The plans are priced by the features included. Plans may only permit a certain number of visitors or conversions. Others may charge more to execute a sale through their platform.

Businesses already pay for website hosting, domain registry.  The added cost for landing page creation and hosting puts stress on the budget especially for small businesses and/or those just starting out.

Marketing Funnel

Let’s begin by understanding some of the marketing terminology that is used in business today.

A marketing funnel is a visual representation of the journey that a potential customer goes through in order to become a paying customer. It typically includes several stages, from initial awareness of a product or service to post-purchase engagement.

Marketing campaigns are designed to move potential customers through the funnel by providing the right information at the right time. The marketing messages and calls to action change as potential customers move down the funnel, becoming more targeted and specific.

It’s important to note that not all visitors will go through the whole funnel, some may drop off at different stages, that’s why having a good retargeting strategy is important as well to bring them back to the funnel.

What is a landing page?​

 

The landing page is a key component of the marketing funnel as it is typically where potential customers “land” after clicking on an ad or link. Its purpose is to convert visitors into leads by getting them to take a desired action, such as filling out a form or making a purchase. The landing page is often designed to be highly targeted and relevant to the specific ad or campaign that brought the visitor there, with the goal of increasing the likelihood of conversion. It is usually the first step in the funnel before the visitors move on to the next stage of the funnel.

Can you build compelling sales pages in WordPress?

Yes, you can build highly converting sales pages using Elementor. With Elementor’s easy drag and drop interface, landing pages can be created quickly and the resulting pages rival those created by Unbouce or Instapage. Because Elementor uses a drag and drop interface, landing pages created with the plugin are created without knowing a bit of code.

It is important that your site and landing pages be optimized to load quickly. You don’t want to lose a prospective customer or client to a competitor with a fast website. To ensure your pages load fast, the Elementor team worked hard to remove bloat in their code so that your website and pages load quickly!

Can Elementor produce responsive design?

Elementor is a popular WordPress plugin that allows users to create custom designs for their website using a drag-and-drop interface. One of the key features of Elementor is its responsive design capabilities, which allow users to create designs that adapt to different screen sizes and devices.

When using Elementor to create a website, users have the ability to create different designs for different device types (desktop, tablet, mobile), as well as the ability to hide or show different elements depending on the device. This allows users to create designs that look great and function well on all devices, including desktops, laptops, tablets, and smartphones.

Users can also preview how their designs will look on different devices, and make adjustments as needed. Additionally, Elementor also offers a built-in responsive design testing tool that allows users to test their designs on a variety of devices, including iOS and Android smartphones and tablets, to ensure that their designs look and function as intended.

Lead capture made easy

Elementor Pro integrates easily with the leading email marketing platforms like ActiveCampaign, MailChimp, HubSpot and Salesforce. With Elementor, you can create attractive pop-ups that can be triggered on exit, on scroll and/or after a certain number of seconds on the page. Without code, you can capture leads and add them directly to your email marketing software to begin your nurture sequence.

Use Elementor form builder to quickly create forms that capture leads.

Popup Forms

Popup forms are forms that are displayed as a “popup” on a website, usually triggered by a specific action or event such as clicking on a button or after a certain amount of time spent on the website. They are commonly used to capture leads, newsletter sign-ups, or to promote special offers or discounts.

Popup forms can be implemented using JavaScript or a plugin like Sumo or OptinMonster. They can be timed to appear after a certain amount of time spent on the website, or triggered by specific actions such as scrolling to a certain point on the page or clicking on a button.

Popup forms can be an effective way to increase conversions, especially if they offer something valuable to the visitor in exchange for their contact information. However, they can also be seen as intrusive if they appear too frequently or at the wrong time, causing visitors to leave the website. Therefore, it’s important to use them strategically and in moderation, as well as giving visitors an option to close the popup or not to show it again.

Additionally, it’s important to make sure that the form is easy to fill and the design is consistent with the website, to ensure that the visitor doesn’t feel like he is leaving the website or that the form is not related to the website.

WooCommerce Product Pages

When you are trying to distinguish your products from your competitors, you don’t want to use the same old format typically seen with all the other websites that use WooCommerce. You will grab the attention of your prospects when you build unique product pages for WooCommerce. Some ways to use Elementor to create unique product pages for your WooCommerce store include:

  1. Customizing the layout: Use Elementor‘s drag-and-drop interface to create a unique layout for your product pages. You can add and arrange different elements such as images, text, and buttons to create a custom design.

  2. Adding dynamic content: Use Elementor‘s dynamic content feature to automatically populate product pages with information from your WooCommerce store, such as product title, price, and reviews.

  3. Creating custom templates: You can create custom templates for your product pages using Elementor and then apply them to multiple products, saving you time and effort.

  4. Adding additional functionality: Using Elementor you can add additional functionality like a countdown timer, form and more.

It’s important to keep in mind that while creating unique product pages can help improve the user experience and increase conversions, it’s also important to keep the pages easy to navigate and not overloading with too much information.

Elementor Page Builder Plugin for WordPress

Start building compelling landing pages today!

Use Elementor Pro to create highly converting sales landing pages.

Elementor Landing Page templates